October 17, 2013
Michael Bugeja, director,
Greenlee School of Journalism and Communication,
Iowa State University of Science and Technology
Today we finalized our transparency page metrics and posted them online. I spent part of my day writing a news release below.
We are proud of the Accrediting Council on Education in Journalism and Mass Communications for its stand on the importance of transparency.
If you’re looking to increase enrollment, we can attest there is nothing more effective than a public transparency website.
Here’s the release.
IOWA STATE’S GREENLEE SCHOOL TRANSPARENCY PAGE HELPS ENROLLMENT
AMES—For more than a year, the Greenlee School of Journalism and Communication at Iowa State University has posted on its website enrollment figures, graduation rates, job placement data and scholarship funds—along with other metrics—playing a role in boosting the total number of majors by 7% over the previous year.
Undergraduate enrollment, including double majors, is approaching 670, including those pursuing a major in public relations. The School, which offers majors in advertising and journalism and mass communication, added public relations in August.
Earlier this year the Accrediting Council on Education in Journalism and Mass Communications cited the School’s metrics website as a best practice in keeping with the organization’s call for more transparency. The Greenlee School was among the first programs in the nation to be accredited in 1948.
This year the School had one of its best recruiting years. In 2012, the School had a near record freshman enrollment of 131 incoming students. Thus year, Greenlee surpassed that count by four for a total of 135 new students.
Scholarships also may have played a role in raising enrollment, as $50,800 was set aside for undergraduate recruiting.
Among highlights in the past year include student satisfaction with effectiveness of their teachers and courses. Out of a possible 5.0, students rated their professors with an overall 4.57 score, up slightly from 4.47 last year. Students gave a 4.42 rating to effectiveness of coursework, up from 4.28 in 2012.
The School’s placement rates of graduates tallied 96.5%, with the majority of graduates finding work in Iowa.
Of particular note is the School’s four-year graduation rate, exceeding 60%. The School, which requires its undergraduates to create plans of study, saw its three-year graduation rate rise from 3.40% to 6.10%. The goal is to graduate 70% or more of its majors in four years by 2016.
The public can view the transparency page at https://www.jlmc.iastate.edu/greenlee-facts.