July 23, 2014
By Michael Bugeja, director,
Greenlee School of Journalism and Communication,
Iowa State University of Science and Technology
Prospective students entering Hamilton Hall, home of the award-winning Greenlee School of Journalism and Communication, encounter three promise banners reflecting the superior quality education they will receive at a world-class, land-grant university.
The third banner, titled “Our Accreditation Promise,” lists the professional values and competencies that each major should possess upon graduation. They include, among other skills, an understanding of the diversity of cultures; professional ethical principles in pursuit of truth, accuracy, fairness and diversity; and the ability to apply statistical concepts and to think critically, creatively and independently.
The concept of a promise banner was developed by the School’s Advisory Council, which challenged the faculty and staff to emphasize lessons that alumni learned while attending Iowa State. Titled “The Greenlee Promise,” the banner included such principles as working “exceptionally hard,” being called to “the highest standards of personal ethics,” and building “cherished relationships that last a lifetime.” The first banner was the centerpiece of the Council’s “Why Greenlee?” campaign presented by alumni to Gov. Terry Branstad, select regents, university administrators, and media outlets and organizations.
The faculty and staff not only affirmed the Greenlee Promise; they signed the banner.
Upon seeing those signatures in Hamilton Hall, student leaders created their own promise to the faculty, staff and alumni, vowing to “vigorously pursue excellence in all assignments and activities within the Greenlee School and professional world.”
The three banners grace the entrance of Hamilton Hall outside a conference room where prospective students and their parents learn about the School and its 100-plus-year history.
“These banners define the extraordinary commitment of alumni, faculty, staff and students,” says Michael Bugeja, Greenlee director. He credits the promises with recent surges in enrollment, scholarship support and placement.
“The new banner on values and competencies merely articulates what the School has embraced since 1948,” Bugeja notes. That was the first year that accreditation was offered and earned by select programs reviewed by the Accrediting Council on Education in Journalism and Mass Communications.
The School has been continuously accredited ever since.