May 19, 2014
By Michael Bugeja, director,
Greenlee School of Journalism and Communication,
Iowa State University of Science and Technology
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Greenlee Students Create “Mobile” Magazines
AMES—Iowa State students are on the cutting-edge of digital publishing, showing how magazine journalism can net new viewers and profit via multi-platform mobile media.
Three teams in instructor Sherry Berghefer’s “Publishing for Mobile Devices” class created interactive tablet magazines that showcase the Ames community and all it has to offer residents, visitors and students.
The purpose of the new class is to keep the Greenlee School “at the forefront of digital publication,” Berghefer said. As magazine journalism evolves, publishing for mobile devices is essential in attracting new subscribers and interacting with local audiences. These magazines were created to engage the Ames community and demonstrate advertising potential via multi-platform content.
Michael Bugeja, director of the Greenlee School, said the Greenlee School has been focusing on digital publishing for the past several years. “It’s a vital part of our accreditation,” he added.
 The Accrediting Council on Education in Journalism and Communications requires programs to offer curricula that utilize current digital tools and other technologies, helping students understand how to vend local content to an itinerant audience that can be accessed anywhere in the world.
Three teams of students created digital magazines. Click on photos of each publication to go directly to videos explaining content and interactivity.
 CLICK PHOTO BELOW AND VIEW VIDEO ABOUT MAGAZINE, A TASTE OF AMES:
TEAM: Brittany Gant, Brianna Gerke, Eleni Upah, Dillon Smith, Emily Schmidt
TARGET: Showcase of restaurants in Ames. Interactive content features a selection of prepared dishes; touch one, and you navigate to the restaurant, replete with culinary reviews, slide shows and other multimedia content, all integrated with social media (Twitter, Facebook).
 CLICK PHOTO BELOW AND VIEW VIDEO ABOUT MAGAZINE, ALLONSY MAGAZINE:
TEAM: Rachel Vipond, Bailey Freestone, Lindsay Kayser, Sindhuja Ram
TARGET: _Main Street in Ames_. Title of magazine, Allonsy, is a play on the French, “Let’s Go.” Magazine features a hyperlinking map of Ames showcasing locations where viewers can experience art, culture and business, again integrated via social media. One article displays a timeline for spending a day on Main Street. Another showcases coffee shops, with slideshows and music. One panel shows art benches in town. Click a bench, and you learn about its location and artist.
 CLICK PHOTO BELOW AND VIEW VIDEO ABOUT MAGAZINE, CAMPUS INCYTES:
TEAM: Chris Cox, Rebecca Bruning, Anika Ehlers, Hillary Marquard, Jack Heintz
TARGET: Activities that shape the Cyclone experience. Interactive contents with feature stories about local businesses and activities that Iowa State students most enjoy during their time in Ames. Example: “ISU After Dark,” hosted by student organizations, features Friday night movies, bingo and other doings. Slideshows make the magazine especially visual. THE GREENLEE SCHOOL AT IOWA STATE HAS A 99% PLACEMENT RATE OF GRADUATES DUE IN PART TO ITS INNOVATIVE CURRICULA.
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